Saudi Arabia to Permit Alcohol in 600 Tourist Zones by 2026 as Part of Vision 2030 Reforms

Saudi Arabia will begin allowing limited alcohol consumption (wine and beer only) in 600 designated tourist zones, including five-star hotels and luxury resorts, by 2026. This significant policy shift is a key component of the Kingdom’s Vision 2030 plan, aiming to transform Saudi Arabia into a major international tourism destination and diversify its economy away from oil.

The decision, confirmed by tourism authorities, reflects a strategic move to attract 100 million visitors annually by 2030 and compete with neighboring Gulf countries. The upcoming FIFA World Cup in 2034 is a major catalyst for this reform, as the Kingdom prepares to host millions of international attendees accustomed to global hospitality standards.

Regional Comparison of Alcohol and Tourism Policies

Alcohol will be strictly limited to on-premise consumption within these designated areas, with spirits, off-premise sales, and consumption in public spaces remaining prohibited under current Sharia law. International hotel chains have welcomed the move, and preparations are underway in major tourism projects like Red Sea Global and NEOM. This change is part of broader tourism liberalization efforts, including an electronic visa system and hosting international events, all while maintaining cultural sensitivity and upholding Islamic values in general public life.

Saudi Arabia’s decision to allow alcohol in 600 designated tourist zones by 2026 marks a historic moment in its transformation agenda. Carefully crafted under the Vision 2030 framework, the policy balances the need to attract international tourists with the imperative to preserve cultural values.

With the FIFA World Cup 2034 on the horizon and billions invested in tourism infrastructure, the Kingdom is signaling its readiness to compete with the world’s most sought-after travel destinations.

While implementation will be closely monitored and culturally sensitive, the reform underscores Saudi Arabia’s commitment to economic diversification, international openness, and tourism-led growth.

Sources: travelandtourword.com, atqnews.com, Dailymail.co.uk